Ready Set Launch!
May 15, 2008 at 2:20 am (Uncategorized) (client introductions, cross communications, cross promotion, marketing, networking, newsletter, public relations)
After considerable company discussion, planning, and master execution by Christopher, we’ve launched our first edition of Cross Communications – the official Sterling Cross newsletter. I love the fact that we have an ulterior motive in the creation of our newsletter tool – we aim to ultimately cross-promote our partners and clients. We had great success in the last few years in connecting different clients as we heard of their PR and marketing needs – case and point our remodeling client partnered with our gourmet personal chef client and they took home the ‘best of show’ award at a large prestigious trade show because of their synergy and presentation.
As an initial event to more formally cross network our inner circle, we hosted a Christmas party last year that let many of our clients shine and connect. We had a night of interactive appetizers that allowed our guests to move between five different appetizer stations creating (or just eating) gourmet goodies while enjoying great wine and even better networking. We hosted the event at Kitchen Window (to showcase their event capabilities and executive chef) and featured our Personal Chef/Caterer client Chef Royal in true cooking class form. We ended the night sending everyone home with a treat from our bakery client.
This event alone has resulted in many connections including a phone call I received just yesterday from Creative Corporate Catering, as they passed along a lead for a personal chef as they remembered the talented cooking and short introduction we did for all of the parties present. They are now able to best serve one of their clients by fulfilling a request that is not in their core capabilities, and Chef Royal more than likely will gain a new corporate client. Don’t you love win/win situations?!
Let me know if you’d like to have me sign you up for our newsletter….we’re going to have some interesting prizes along the way. The ultimate prize being interesting and fun cross promotion amongst the Sterling Cross business family.
Mary
