I’ve come to the conclusion over the years of working in-house and at agencies that the cobbler’s kids usually run around bare foot for a reason – there’s always too many paying customers to service! I’ve done my best to incorporate best practices that I’ve learned throughout the years, cities and industries that I’ve had the privilege to learn and practice my PR craft. I bring into my own business select practices and with this structure, hard work and a little luck, am pleased to be blessed with year over year growth.
One practice that I’ve recently instituted is to dedicate Friday afternoon to marketing and PR initiatives for Sterling Cross. It’s been hard to push aside deadline projects, or new business work, but in the past few weeks of having the whole office working together has reaped great benefits. We’ve been able to focusing on larger scale projects as opposed to spending 5 or 10 minutes on things in between projects. I realize treating your company like a client isn’t rocket science but it’s a discipline worth establishing as it’s easy to get in your own way of progress when you don’t take a look in the mirror every so often. Now late on Friday afternoons we host a rockin Sterling Café…….but that’s another post….. What are you doing to practice what you preach?
Mary
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Where does the time go when you’re having fun! I had joined the Women in Communications organization a few years back, but didn’t fully benefit from my national membership as the programming never seemed to fit into my interests or my work schedule.
I rejoined a few months ago after the organization localized, changed it’s name (Minnesota Women in Marketing and Communications), and has really stepped up its programming and offering (though it could be that I’m just at a different place in my career and these topics are now more relevant to me.) Either way, I’ve been very impressed by the events I’ve attended in the past few months. I’ve been invited to participate in a full day skills seminar that is happening next week called Women at Work. I’m going to be presenting and running the 90 minute PR Roundtable that takes place directly after the breakfast keynote speaker. I’m having fun writing bylined articles and creating a tip sheet with links and resources that will support my presentation on integrating New Media into traditional PR strategy.
Stop by if you you’re free! Let me know if you’re interested in reading my bylined article or tip sheet – I’d be happy to Email it to you.
TRACK 4: FORGING CONNECTIONS
PR Roundtable: Integrating New Media Effectively
Facilitated by Mary Lower
Come to discuss and experience how technology is changing the face of the Public Relations industry — traditional media, new media, social media — what do you use and when? How do you find and maintain your contacts? How are you measuring your results? Which areas work best for your clients? Discuss these issues and more with others in the industry and leave with a wider understanding of how you might apply these technologies and methodologies.
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